Analytical business and sociology graduate with 4 years Marcomms experience. Has worked with companies such as McCann Birmingham and Goodyear Dunlop to deliver marketing and communications goals. Skilled project and events manager with experience in voluntary, retail and consumer durables sectors. An active CIM member who believes in the power of teamwork and tenacity to get a project done.
Projects
- Gemma Merna learns discovers pasta making for Festival of LearningAs part of the Adult Learners' Week campaign, I worked alongside PR agency four communications to create a digital marketing campaign promoting the Festival of Learning. This included an integrated strategy using social media advertising, email marketing, SEO optimisation and effective use of CRM leads. I assisted the team in briefing our agency and helped in editing and creating the promotional content for the campaign. One of the highlights was working with key influencers such as Gemma Merna (Hollyoaks), Rachel Khoo (chef) and Joe Pasquale to promote the Festival of Learning.
Work history
Marketing Assistant
- Warwick, United KingdomFull Time
Briefing external suppliers on graphic and other collateral for upcoming campaigns
Worked with media buying agency MEC and consumer marketing executive to launch Daily Telegraph 'I love water' media partnership
Creating brochures with updated price changes and new product additions
Worked with distributors and product management to produce promotional offers for differentiation
Managing the consumer sales and marketing budget and negotiating the best deals when quoting with suppliers
Event managed promotional staff, logistical crew and sales representative on a UK wide Geberit AquaClean road show - brand exposure has resulted in 11,000 more website hits in July compared to June
Collaborated with agencies to relaunch the Geberit Rewards loyalty scheme website and newsletter
Producing communications plans and other collateral for Geberit Rewards
Editing and approving press releases, features and social media posts for Geberit's social media accounts and upcoming magazine features
Working with a retail sales force of 14 strong to promote Geberit AquaClean at key shows such as Ideal Homes Show London and Manchester
Organised cheque presentation between 5 charities and 5 Area Sales Managers for Geberit AquaClean tour (2016)
Marketing Assistant
- Leicester, United KingdomFull Time
• Briefing agencies during the Festival of Learning digital marketing campaign featuring Gemma Merna (Hollyoaks)
• Designing graphics and writing copy for email marketing initiatives and NIACE's websites
• Comparing past campaign results with current results and suggesting ways to increase engagement
• Managing and contributing to NIACE's social media accounts including YouTube, Instagram, Facebook and Twitter
• Increasing membership subscriptions and rates of engagement with key campaign partners
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Skills
- Event Management
- Social Media
- Project Management
- Web Editing
- Brochure Copywriting
- Media
- PR
- Internal Communication
- Web Analytics
- Agency Briefing
Education
BSc Business Studies (hons
- Birmingham, United Kingdom
• Combined course gives a solid commercial understanding and a deeper understanding of human behaviour
Module results include: 70% International Marketing, 73% Information Technology in Business , 70% Research Methods, 71% Research Methods II; Obtained a 2:1 overall
Awards
Award in Integrated Communications (Chartered Institute of Marketing)
Award in Digital Marketing (Chartered Institute of Marketing)