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"General Motors World Platform" - a worldwide CMS platform hosting all General Motors Brands Websites

I was responsible for leading the Web Development team regarding "General Motors World Platform (GMWP)", a global Platform based on Adobes Java Enterprise CMS AEM (former Day CQ) and individual application engineering like a Car Configuration, Dealer Locator and CRM.
GMWP was the basis for all General Motors' B2C websites worldwide - including the global brand sites for Chevrolet, Buick, Cadillac, GMC, Opel and Vauxhall. It's one of the most complex and biggest websites provided on a central CMS, with a total planned amount of up to 500 brand websites for markets all over the world.
From the Frontend development point of view, the main challenge was to harmonize both the user experience as well as the technical platform regarding multi-brand and multi-market requirements as well as the underlaying technical platform, and to use the strength and capabilities of each of the Frontend techniques the best way - but still keep the system flexible enough e.g. for frequent rollouts and individual brands needs as well as fulfill requirements regarding Accessibility and Web Performance.
The role involved the Frontend development technical and strategical architectural lead as well as frequent alignments with the international colleagues and clients in Germany and abroad.


Maximilian Franzke

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  • Senior IT Architect

Project Tags

  • web
  • day cq
  • adobe aem

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