Generator Hostels | ISIC Presentation

Brief: Generator Hostels are rapidly-expanding contenders in the boutique hospitality sector, offering 12 unique design-led properties across Europe with a focus on curating memorable social/lifestyle experiences for Millennial travellers. With a number of new Generator properties planned and the concept of individualised high-end hostels gaining more and more traction amongst affluent young travellers, the Sales team needed a compelling PowerPoint presentation to drive custom at the ISIC (International Student Identity Card) Conference in Toronto. Solution: Focussing on minimal, high impact photography and clear infographics supported by the presenter’s commentary, I created a presentation based on a template designed by Generator’s external branding agency. Feedback mentioned the successful use of lifestyle imagery to sell the Generator brand to the Millennial audience.