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Passionately creative professional with a proven track record of designing for world-renowned brands within the Travel, Leisure, Hospitality and Entertainment sectors. A versatile technical specialist with an eye for detail and advanced software skills, I work proactively, positively and collaboratively alongside stakeholders at all levels to deliver original, well-researched concepts and creative solutions which meet key business objectives with flair and imagination. Looking for engaging permanent, temp-perm roles or fixed-term contracts with an inclusive, international London-based team - please get in touch!
Agency and in-house freelance projects across a variety of formats and commercial sectors, including high profile clients in Hospitality/Travel/Tourism, Consumer Goods, Cosmetics, Government and Events. • Digital/Concept: Static/gif banners (hospitality group); website/app UI & asset amends (consumer goods brands); Keynote/PDF pitch presentations; POS countertop display unit basic 3D visualisation and initial branding concepts (consumer goods brand) • Print: National press adverts, promotional printed collateral and packaging/label design (FMCG/cosmetics brands); large format wayfinding signage for the Royal Agricultural Society of Victoria’s iconic yearly Royal Melbourne Show, which attracts over 500,000 visitors
Sole in-house graphic designer responsible for implementing and developing the Generator brand across print and digital collateral for Generator’s 11 design-led boutique hostels across Europe. • Collaborating closely with the Marketing Coordinator, CMO, hostel GMs, freelance designers, external agencies and other key stakeholders to apply brand guidelines/core brand values and contribute branding concepts for new bar/restaurant sub-brands • Creatively supporting the Sales, Digital and other internal teams in London and abroad with PowerPoint presentations, promotional print collateral and website, newsletter, social media and email hero images for events such as V Festival and Berlin Pride, partnerships with local tour companies and new hostel openings in Rome and Stockholm • Mentoring interns, guiding freelance designers and assisting in the hiring process
Ongoing freelance design for Merlin Entertainments’ visitor attractions across Europe, Asia and the USA, including brands such as Madame Tussauds, Sea Life and LEGOLand. • Generated thoroughly-researched creative concepts for retail and theming graphics based on architects’ plans, showcasing prominent figures in Asian and European culture • Adhered to style guides for global IPs (eg. LEGO, Dreamworks’ Ice Age, Marvel Avengers, Disney/ Lucasfilm’s Star Wars) and sourcing copyright-cleared images to use in artwork • Artworked print-ready retail/POS graphics for Madame Tussauds’ gift shops, maintaining consistency within an established international format • Provided additional design support to the Studios team (eg. InDesign presentations for LEGOLand California & Windsor, theming booklets for MT Orlando, Delhi, Singapore and 3D Sketchup visuals) • Successfully collaborated with creative leads, architects, freelancers and other stakeholders across time zones and at all levels of seniority
• Designed social media assets for Sony, L'Oreal and Zipcar • Provided creative input whilst adapting to the style and tone of a range of brands • Collaboratively responded to feedback from internal and external stakeholders • Implemented best practices and quality control over artwork designed for web output • Observed production schedules and delivered completed designs to deadline
CBBC Extra: • Designed opening and closing animated title sequences for a Red Nose Day film, working with directors and editors at Clear Cut Pictures to integrate them into a longer VT • Jointly art directed a series of three short music video spoofs featuring CBBC and Blue Peter presenters, managing budgets and tight schedules • Created printed graphics and props for studio links according to the director's script, using a style appropriate to the CBBC audience of 6-12 year olds CBBC & CBeebies Presentation: • Live studio running - set dressing, operating props/puppets on set and ad hoc appearances on camera • Designed and sourced props under Stage Manager's instruction, liaising with printers and the BBC's production partners Red Bee Media as required • Met and greeted guest presenters and puppeteers • Maintained flexibility regarding job roles and availability, due to the changing nature of television
• Designed in-house marketing materials and press adverts to promote the company's range of greeting cards, giftwrap and stationery • Prepared greeting card artwork for print, indicating special treatments such as die cuts, flittering and embossing • Retouched and web-optimised pack shots • Updated assets and graphics on company website via a CMS • Artworked client-led marketing initiatives (posters, flyers and adverts) • Approved the use of the Phoenix logo, ensuring that brand guidelines were adhered to • Liaised with printers, internal departments and head offices in the UK, USA and Australia to ensure successful results