Passionately creative professional with a proven track record of designing for world-renowned brands within the Travel, Leisure, Hospitality and Entertainment sectors. A versatile technical specialist with an eye for detail and advanced software skills, I work proactively, positively and collaboratively alongside stakeholders at all levels to deliver original, well-researched concepts and creative solutions which meet key business objectives with flair and imagination.
Looking for engaging permanent, temp-perm roles or fixed-term contracts with an inclusive, international London-based team - please get in touch!
Projects
- Generator Hostels | ISIC Presentation Brief: Generator Hostels are rapidly-expanding contenders in the boutique hospitality sector, offering 12 unique design-led properties across Europe with a focus on curating memorable social/lifestyle experiences for Millennial travellers. With a number of new Generator properties planned and the concept of individualised high-end hostels gaining more and more traction amongst affluent young travellers, the Sales team needed a compelling PowerPoint presentation to drive custom at the ISIC (Int
- InterContinental Hotels Group | Web Banners Brief IHG are one of the world’s leading hotel companies, operating over 5000 hotels globally across a diverse portfolio of well-known brands such as Crowne Plaza, Holiday Inn and InterContinental Hotels & Resorts. Although already a well-established player in the Hospitality industry, IHG required digital marketing assets to boost the visibility of their seasonal offers and strategic partnerships with organisations such as English Athletics and Running Heroes. Solution: Working closely with branding agency account managers, I artworked a number of web banners (static and gifs), email newsletter hero images and PDF flyers to ensure all delivered assets were on-brief and consistent with established IHG brand guidelines.
- Generator Hostels | Web Banners Brief: Generator Hostels are rapidly-expanding contenders in the boutique Hospitality sector, offering 12 unique design-led properties across Europe with a focus on curating memorable social/lifestyle experiences for Millennial travellers. In a saturated hospitality accommodation market, Generator needed to stand out amongst their competitors on OTA (Online Travel Agent) platforms or holiday comparison sites in order to attract guests seeking an individual travel experience. Solution: I delivered a set of optimised web banner gifs which conformed to a number of constraints specified by Adara, the company’s advertising partners: to come in at under 100KB, showcase three rotations, and stay on-brand as per guidelines specified by Generator’s external branding agency, VICE.
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Work history
Graphic Designer
London, United KingdomFreelance
Agency and in-house freelance projects across a variety of formats and commercial sectors, including high profile clients in Hospitality/Travel/Tourism, Consumer Goods, Cosmetics, Government and Events.
• Digital/Concept: Static/gif banners (hospitality group); website/app UI & asset amends (consumer goods brands); Keynote/PDF pitch presentations; POS countertop display unit basic 3D visualisation and initial branding concepts (consumer goods brand)
• Print: National press adverts, promotional printed collateral and packaging/label design (FMCG/cosmetics brands); large format wayfinding signage for the Royal Agricultural Society of Victoria’s iconic yearly Royal Melbourne Show, which attracts over 500,000 visitors
Creative Designer
- London, United KingdomFull Time
Sole in-house graphic designer responsible for implementing and developing the Generator brand across print and digital collateral for Generator’s 11 design-led boutique hostels across Europe.
• Collaborating closely with the Marketing Coordinator, CMO, hostel GMs, freelance designers, external agencies and other key stakeholders to apply brand guidelines/core brand values and contribute branding concepts for new bar/restaurant sub-brands
• Creatively supporting the Sales, Digital and other internal teams in London and abroad with PowerPoint presentations, promotional print collateral and website, newsletter, social media and email hero images for events such as V Festival and Berlin Pride, partnerships with local tour companies and new hostel openings in Rome and Stockholm
• Mentoring interns, guiding freelance designers and assisting in the hiring process
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Skills
- Branding
- Environmental Graphics
- Event Graphics
- Social Media Assets
- Web Banners
- Marketing Collateral
- Photoshop
- Illustrator
- Indesign