InterContinental Hotels Group | Web Banners

Brief IHG are one of the world’s leading hotel companies, operating over 5000 hotels globally across a diverse portfolio of well-known brands such as Crowne Plaza, Holiday Inn and InterContinental Hotels & Resorts. Although already a well-established player in the Hospitality industry, IHG required digital marketing assets to boost the visibility of their seasonal offers and strategic partnerships with organisations such as English Athletics and Running Heroes. Solution: Working closely with branding agency account managers, I artworked a number of web banners (static and gifs), email newsletter hero images and PDF flyers to ensure all delivered assets were on-brief and consistent with established IHG brand guidelines.