Generator Hostels | Web Banners

Brief: Generator Hostels are rapidly-expanding contenders in the boutique Hospitality sector, offering 12 unique design-led properties across Europe with a focus on curating memorable social/lifestyle experiences for Millennial travellers. In a saturated hospitality accommodation market, Generator needed to stand out amongst their competitors on OTA (Online Travel Agent) platforms or holiday comparison sites in order to attract guests seeking an individual travel experience. Solution: I delivered a set of optimised web banner gifs which conformed to a number of constraints specified by Adara, the company’s advertising partners: to come in at under 100KB, showcase three rotations, and stay on-brand as per guidelines specified by Generator’s external branding agency, VICE.