George Influencer Partnership
A year long partnership with MailOnline and select influencers, comprising of advertorials, blogs, social content and video.
Lorna Luxe, Hannah Crosskey and Maja Malnar were all part of the campaign, which introduced the George brand to a young, fashion-focused audience.
Along with the influencer posts and native content, Blue 449 and George also managed how the content would be used across George's owned channels. This meant developing a paid media strategy for Instagram stories, in-feed carousels and video posts, along with scheduling organic content for social pages and the George blog.
George partnered with Maja Malnar for their Spring/Summer range.
Hannah Crosskey (a fashion fix) showcased George's range of partywear and coats in the run up to Christmas.