I'm a digital marketer specialised in performance marketing for the technology & retail/e-commerce sectors however my experience spans several industries and channels. I have experience in social media, display and video, search + more. I have worked on a mix of brand building campaigns as well as performance campaigns, whether that's for generating B2B leads, pushing app downloads or driving e-commerce sales.
My main areas of expertise are:
- Audience strategy: finding insights from research tools and campaign data, building audience segments
- Comms strategy: advising on channel selection and roles of media
- Creative strategy: advising on optimal formats and best practice for effective messaging
- Media buying: briefing media owners, negotiating rates/deliverables and ensuring fulfillment
- Media activation: campaign set up and optimisation of social, search and display/video
- Campaign management: weekly tracking & reporting, ongoing client communication
- Analysis of post campaign results & suggestions for improvements
Work history
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Freelance Paid Media ConsultantAlex Tanner LTD
London, United KingdomFreelance
For the last 2 years I've worked as a freelance media planner/buyer/account manager for several marketing & media agencies. I've demonstrated my ability to work in cross-channel as well as digital only roles, on international as well as local campaigns, and on B2B as well as B2C clients. Agencies I've worked for include Dentsu Aegis, Manning Gottlieb OMD, R/GA and Twogether.
Role titles include: growth marketer / performance marketing manager / account manager / media strategist / media specialist / digital marketing manager
Connections Planner/StrategistR/GA
- London, United KingdomFreelance
- Clients: Samsung, Nike, Guinness
- Strategy deliverables include consumer audience analysis, consumer decision journey maps, comms frameworks, launch plans, execution briefs and touchpoint ecosystems
- Developed comms frameworks and launch plans for Samsung B2C products (washing machines and BuiltIn kitchens)
- Helped Nike with social strategy and A/B testing on Facebook
- Contributed to Guinness digital strategy (platform recommendations)
+ Show more
Skills
- Advertising
- Excel
- Office
- Powerpoint
- Social Media
- Influencer Marketing
- Digital Advertising
- Media Planning
- Paid Media
- Communication Strategy
- Digital Advertisement
- Digital Marketing
- Growth
- Eccomerce
Education
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Modern LanguagesUniversity of Durham
- Durham, United Kingdom
First class degree in French & Spanish