A university project, the concept of which has recently been used by WWF to promote the sponsoring of the last male White Rhino.
A new way for WWF to reach out and engage the public. To create a new awareness for the lesser known endangered animals. This is achieved by putting them up on dating apps.
Animal profiles will be slipped into the apps layout as if it was a person’s profile.
Swipe right to donate. Click to see more info. By donating, the user can then search for human matches based on the animal they have donated to.
Personified descriptions have been written by award winning comedy writer Simon Nye.
This simple concept can be transferred across many other dating apps. The concept and characters created can also be easily translated into other advertising formats.