Projects
- Sid Gentle Films Ltd - Social Media ContentSid Gentle Films Ltd is a multiple awards winning London based Independent television company. Creators of such shows as ITV's The Durrells and BBC's SS-GB. I was tasked with creating a large catalogue of social media content that could be used across a wide range of platforms. To do this, I had access to previous episodes and their strong, contemporary and minimalistic brand guidelines. However there was minimal publicity content available for use. Below are a few examples of how I both utilised the supplied footage to create a variety of interesting and eye catching media, as well as how the branding was combined with the avaible assets. I have used assets from The Durrells, SS-GB and Neil Gaiman's Likely Stories. This is an ongoing project that will continue as new programs are completed and go into production. It will work both together with distributers marketing campaigns as well as seperately within the companies own social media platforms.
- TFL MindfulnessA university project. The concept of Mindfulness has since been taken on by TFL to promote a more healthy and stress free commute. To inform and promote commuters to use mindfulness or a form of relaxation during their daily commute. A series of cinemagraphs created for TFL digital posters. To help people find their moment of peace within the chaos of a daily commute. The digital posters are intended for tube and train stations. To subtly introduce the idea of mindfulness into a commute and also create a calming effect. Short captioned quotes have been added to highlight the concept and purpose of the posters.
- Offal the BearA university project. Subliminal learning can be used both positively and negatively. Offal is a teddy bear that also functions as an anatomical learning device. A large teddy bear that doubles as an anatomical model. Unzip his stomach to reveal anatomically accurate human organs. Each organ can be removed and played with as a cuddly toy. Labels on the organs show it’s name, function and where it is positioned in the body. An assisted learning app has been created for the parent/guardian to play along with the child and provide additional and more developed information. The accessibility has been highly considered so that it can be used by both child and guardian. The simple layout allows users to flow between individual organ information and the organ systems.
- #letsfacetortureA university project live brief set by Amnesty International for their stop torture campaign. The brief called for us to gain both petitions and awareness of the issue. The public were invited to tear away a perforation of the poster and sign the petition on the back. In doing so they removed the tortured face and revealed the unharmed face. This concept was then translated onto smaller posters and a digital format, where a live feed showed the tortured face images gradually changing to the unharmed face as more people clicked to sign the petition. Collaboration with Calum Ray, Ed Goodger, Harry Grundy, and Jackson Iredale
- Get a toad laidA university project, the concept of which has recently been used by WWF to promote the sponsoring of the last male White Rhino. A new way for WWF to reach out and engage the public. To create a new awareness for the lesser known endangered animals. This is achieved by putting them up on dating apps. Animal profiles will be slipped into the apps layout as if it was a person’s profile. Swipe right to donate. Click to see more info. By donating, the user can then search for human matches based on the animal they have donated to. Personified descriptions have been written by award winning comedy writer Simon Nye. This simple concept can be transferred across many other dating apps. The concept and characters created can also be easily translated into other advertising formats.
- DefenderA university project in collaboration with James French Jaguar Landrover dealership. A project to celebrate the life, history and culture of the Land Rover Defender after it was discontinued earlier this year. The Defender isn’t a vehicle that just gets you from A to B, it is an experience, memorable, and it can get you to where no other car can get you. In an age where you can just google search a location and see hundreds of the same image. Our Defender camera provides an alternative view on this location, one that has a story behind it and a journey behind it. The images create intrigue and a feeling of experiencing it and being in the vehicle. We turned a 1957 Land Rover series II into a giant camera obscura. The vehicle was then driven to a variety of locations and photographs were taken of the inside of the Land Rover. Locations were chosen to show the versatility and use of the Defender.
Work history
Freelance Graphic Designer
London, United KingdomFreelance
In-house freelance designer for a wide range of tasks; from creating social media content to proposals and presentations. This also includes involvement in discussions towards program marketing planning.
Host
London, United KingdomFreelance
Events and hospitality work for Last Supper, curators of beautiful events. Last Supper create 'indispensable food, drink, style and service for every event and party - for the mild and the wild, for classic cocktail parties and for vodka revolutions.'
I have worked for a number of high profile clients which include: Alfred Dunhill, BAFTA, Elton John Aids Foundation, Gieves & Hawkes, Gucci, John Lewis, Ralph Lauren, RA, Sotheby's Unicef, V&A and many more. This also includes a wide array of very notable individuals.
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Skills
- Graphic Design
- Marketing Campaigns
- Marketing Branding
- Art Direction
Education
BA
- Kingston upon Thames, United Kingdom
Graphic Design BA from Kingston University, voted the top Graphic Design course in the country and 3rd best in the world my year of graduation.