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TFL Mindfulness

A university project. The concept of Mindfulness has since been taken on by TFL to promote a more healthy and stress free commute.

To inform and promote commuters to use mindfulness or a form of relaxation during their daily commute. A series of cinemagraphs created for TFL digital posters.

To help people find their moment of peace within the chaos of a daily commute.

The digital posters are intended for tube and train stations. To subtly introduce the idea of mindfulness into a commute and also create a calming effect.

Short captioned quotes have been added to highlight the concept and purpose of the posters.

Credits

Fred Woodward Gentle

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  • Freelance Designer and Marketeer
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Project Tags

  • tfl
  • Cinemagraphs
  • photography
  • videographer
  • Mindfulness

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