Get Into Teaching - Your Future Their Future

This campaign was launched under the banner of Your Future, Their Future and the launch film featured Mr Burton from Channel 4's Educating Yorkshire. It was designed to address the biggest barrier to a career in teaching, that salary is low, in a surprising and thought-provoking way. The hero film then led into deep content within the staff room where the viewer could spend time with real teachers, watching them in action and hearing about their experience first hand using digital media to its full potential. The campaign drove a reappraisal of teaching and we have seen deep engagement with the content across the website and social media, testament to our digital first approach. There was also a 70% increase in registrations to teach, with a high proportion among highly competitive subjects such as physics and maths.