GETIR FR : contribute to the establishment of the Turkish quick-commerce juggernaut in France and tailoring its communication to the FR market
Getir is a Turkish start-up founded in 2015. Through its mobile app, it offers an on-demand "ultrafast" delivery service for grocery items. Since I joined the company in May 2021, I have worked on the definition of the ToV and editorial guidelines along with social media recommendations and various copywriting (OOH campaigns, UX microcopy, social media messages, push notifications, etc).
OOH campaign :
We have recently uunveiled a new campaign focused on everyday problems. The campaign was displayed on more than 10,000 faces in the metro, on buses and bus shelters in Paris, Lyon and Marseille from 16 May to 11 July. The campaign posters were produced in collaboration with the agency Madame Bovary.
Social media :
Instagram acccount posts
https://www.instagram.com/p/CTpUYO7qUOe/
https://www.instagram.com/p/CUwz4WBByxV/
https://www.instagram.com/p/CUcO3kJII4A/
https://www.instagram.com/p/CUvADoSBDtC/
https://www.instagram.com/p/CZSAZQHB_KA/
https://www.instagram.com/p/CbuRYZGMrzt/
https://www.instagram.com/p/CdvgBo1A7VT/
https://www.instagram.com/p/CR_8bghKEM-/
https://www.instagram.com/p/CWdjREqh9oq/
Social media :
TikTok acccount posts
https://www.tiktok.com/@getir_fr/video/7096365115125107973
https://www.tiktok.com/@getir_fr/video/7092069649868770566
https://www.tiktok.com/@getir_fr/video/7070919188663078149
https://www.tiktok.com/@getir_fr/video/7094562507242654982
https://www.tiktok.com/@getir_fr/video/7099102786498989317
Website :
Copywriting for Getir France's Franchise webpage
