I am a creative copywriter with a knack for creativity. I am based in Paris and have more than 6 years of international experience in content strategies and production. My experience working in-house or as a freelance copywriter for brands like Getir, ASOS, CHANEL, Camper, Farfetch, along with creative writing for publications like Highsnobiety, COEVAL and SLEEK has allowed me to create/develop attractive editorial and results-driven SEO content for a variety of touchpoints including OOH campaigns, online platforms, social media, newsletters, store.
- FARFETCH : copywriting for the luxury fashion platformFarfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. I have joined the French localisation team to help them with copywriting/translation for the FR version of the website.
- MIRLO : creating copy for the one-of-a-kind savonnerie based in Drôme/Lyon, FranceMirlo is an emerging skincare brand based in Drôme/Lyon, France : https://mirlo.fr/ I have worked in collaboration with the creator to suggest wordings for the brand in order to prepare for the launch in 2020. As making soap is a rigorous and traditional process in France, it was important that the copy reflected that.
- GETIR FR : contribute to the establishment of the Turkish quick-commerce juggernaut in France and tailoring its communication to the FR marketGetir is a Turkish start-up founded in 2015. Through its mobile app, it offers an on-demand "ultrafast" delivery service for grocery items. Since I joined the company in May 2021, I have worked on the definition of the ToV and editorial guidelines along with social media recommendations and various copywriting (OOH campaigns, UX microcopy, social media messages, push notifications, etc).
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- Content and Media Writing
- Creative Media
- Brand Management
- Creative Writing/blogging
- Community Management
- Music Writing
- Content Translation
- Trend Forecasting
Digital Direction and Multimedia Project ManagementEcole du Multimedia
Digital Project Manager, co-op intense courses (1 week in class, 3 weeks with the employer)
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