I am a creative copywriter with a knack for creativity. I am based in Paris and have more than 6 years of international experience in content strategies and production. My experience working in-house or as a freelance copywriter for brands like Getir, ASOS, CHANEL, Camper, Farfetch, along with creative writing for publications like Highsnobiety, COEVAL and SLEEK has allowed me to create/develop attractive editorial and results-driven SEO content for a variety of touchpoints including OOH campaigns, online platforms, social media, newsletters, store.
- FARFETCH : copywriting for the luxury fashion platformFarfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. I have joined the French localisation team to help them with copywriting/translation for the FR version of the website.
- MIRLO : creating copy for the one-of-a-kind savonnerie based in Drôme/Lyon, FranceMirlo is an emerging skincare brand based in Drôme/Lyon, France : https://mirlo.fr/ I have worked in collaboration with the creator to suggest wordings for the brand in order to prepare for the launch in 2020. As making soap is a rigorous and traditional process in France, it was important that the copy reflected that.
- GETIR FR : contribute to the establishment of the Turkish quick-commerce juggernaut in France and tailoring its communication to the FR marketGetir is a Turkish start-up founded in 2015. Through its mobile app, it offers an on-demand "ultrafast" delivery service for grocery items. Since I joined the company in May 2021, I have worked on the definition of the ToV and editorial guidelines along with social media recommendations and various copywriting (OOH campaigns, UX microcopy, social media messages, push notifications, etc).
- METROPOLITAN, Eurostar's magazine : translation and creation of content for the French version of Eurostar's cultural publicationMetropolitan is an international lifestyle magazine for Eurostar travellers, with 966,000 potential readers per month. The magazine is edited in French and English and shares real cultural and human ties. Metropolitan covers trends, tech, fashion, gastronomy, outings, business, culture and stars, across our network.
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- Content and Media Writing
- Creative Media
- Brand Management
- Creative Writing/blogging
- Community Management
- Music Writing
- Content Translation
- Trend Forecasting
Digital Direction and Multimedia Project ManagementEcole du Multimedia
Digital Project Manager, co-op intense courses (1 week in class, 3 weeks with the employer)
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