GetSetForBubbles.com

  • CD Clarke
  • Lauren Baines
Get Set For Bubbles was a major part of the Argos rebrand campaign and was developed specifically to showcase the high street retailers expansion into the digital world.

With the chance to win premium prizes, commuters at Waterloo Station and later Euston Station were encouraged to compete against each other to pop multi-coloured bubbles on the big screen by using their smartphones as a controller.

This innovative game required advanced technology such as real-time queuing and peerless smartphone-to-screen connection, to create an interactive and immersive digital shoot-em up. It also represented a UK media first, bringing an interactive Digital Out-of-Home experience to Europe’s largest digital screen, measuring an enormous 40 x 3 metres.

During the 5 day campaign, 4,000 games were played on the big screen and over a quarter of players returned to compete again.

A takeaway game also allowed commuters to play on a mobile version of the game. This created an additional 11,000 games that were played during the campaign.