Projects credited in
- Feel WimbledonJaguar and Wimbledon. Two quintessentially British brands, in their first year of partnership. Jaguar is an emotional brand - they create machines that feel alive. That make you feel alive while driving them. That is what they wanted to bring to the championships - a celebration of the unique emotional experience of Wimbledon. Something that can't be put into words, that the world watching from home never gets to experience. We installed ambient sensors throughout the Wimbledon grounds, gave out wearables to spectators, and performed volume and sentiment analysis on social channels. All of this information was processed in real-time to allow us to emotionally broadcast Wimbledon - creating beautiful, dynamic content that went to 7 different media channels, from digital billboards to a branded microsite. The campaign won Jaguar the largest share of voice for the tournament, #FeelWimbledon was the most used hashtag, our videos were watched 1.6 million times and the campaign resulted in over 250 pieces of earned media.
- GetSetForBubbles.comGet Set For Bubbles was a major part of the Argos rebrand campaign and was developed specifically to showcase the high street retailers expansion into the digital world. With the chance to win premium prizes, commuters at Waterloo Station and later Euston Station were encouraged to compete against each other to pop multi-coloured bubbles on the big screen by using their smartphones as a controller. This innovative game required advanced technology such as real-time queuing and peerless smartphone-to-screen connection, to create an interactive and immersive digital shoot-em up. It also represented a UK media first, bringing an interactive Digital Out-of-Home experience to Europe’s largest digital screen, measuring an enormous 40 x 3 metres. During the 5 day campaign, 4,000 games were played on the big screen and over a quarter of players returned to compete again. A takeaway game also allowed commuters to play on a mobile version of the game. This created an additional 11,000 games that were played during the campaign.