Jaguar and Wimbledon. Two quintessentially British brands, in their first year of partnership.
Jaguar is an emotional brand - they create machines that feel alive. That make you feel alive while driving them.
That is what they wanted to bring to the championships - a celebration of the unique emotional experience of Wimbledon. Something that can't be put into words, that the world watching from home never gets to experience.
We installed ambient sensors throughout the Wimbledon grounds, gave out wearables to spectators, and performed volume and sentiment analysis on social channels. All of this information was processed in real-time to allow us to emotionally broadcast Wimbledon - creating beautiful, dynamic content that went to 7 different media channels, from digital billboards to a branded microsite.
The campaign won Jaguar the largest share of voice for the tournament, #FeelWimbledon was the most used hashtag, our videos were watched 1.6 million times and the campaign resulted in over 250 pieces of earned media.