Projects
- Feel WimbledonJaguar and Wimbledon. Two quintessentially British brands, in their first year of partnership. Jaguar is an emotional brand - they create machines that feel alive. That make you feel alive while driving them. That is what they wanted to bring to the championships - a celebration of the unique emotional experience of Wimbledon. Something that can't be put into words, that the world watching from home never gets to experience. We installed ambient sensors throughout the Wimbledon grounds, gave out wearables to spectators, and performed volume and sentiment analysis on social channels. All of this information was processed in real-time to allow us to emotionally broadcast Wimbledon - creating beautiful, dynamic content that went to 7 different media channels, from digital billboards to a branded microsite. The campaign won Jaguar the largest share of voice for the tournament, #FeelWimbledon was the most used hashtag, our videos were watched 1.6 million times and the campaign resulted in over 250 pieces of earned media.
- Design Your Truth @ TEDAre we really who we think we are? How far is our self-perception from the truth of how we present to the world? That is the question we asked ourselves at the TED conference in 2015 in Vancouver, the theme of which was 'Truth and Dare'. Target invited us to contribute an installation to their booth that would live for the week of the conference in Vancouver. Something that would force people to think; that would stand out to a gathering of the world's smartest people. We came up with the idea of 'Dare to discover your body's truth' - an installation using innovative technologies to put a mirror up to our self-perception. Attendees would undergo a brief psychographic profiling, ranking themselves against various emotional attributes - courageousness, sensitivity, etc. Then they entered a booth, wearing sophisticated medical devices that tracked their physiological indicators while they watched an immersive piece of content that followed a life's journey. When they exited, they were served a custom visualization of their results - a beautiful, generative piece of art that explored the similarities and discrepancies in their results. They received a canvas printed and framed version on the spot, and their results were added to an aggregate visualization that evolved across the week. 800 people came through the installation across the week, over half the attendees of TED.
- The Revenant20th Century Fox wanted to promote their upcoming epic, The Revenant, to a younger tech-savvy audience. The film, like it's subject matter, is physiologically taxing. It is long, intense, exhausting and shocking. But we didn't want to tell people this - we wanted to show them. We put medical-grade wearables on viewers in 4 different markets to measure their physiological responses while watching the film. With the resulting data, we created a series of stunning data visualizations that explored the emotional adventure of watching the film, including personalized reports for journalists. The story got huge pickup, appearing on everything from Forbes to local broadcast news. And then the film won Leo his Oscar. Coincidence? Maybe....
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Skills
- Advertising
- Events
- Art Direction
- Copywriting
- Digital
- Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Environment
- Photoshop
- Experiential Marketing