20th Century Fox wanted to promote their upcoming epic, The Revenant, to a younger tech-savvy audience.
The film, like it's subject matter, is physiologically taxing. It is long, intense, exhausting and shocking. But we didn't want to tell people this - we wanted to show them.
We put medical-grade wearables on viewers in 4 different markets to measure their physiological responses while watching the film. With the resulting data, we created a series of stunning data visualizations that explored the emotional adventure of watching the film, including personalized reports for journalists.
The story got huge pickup, appearing on everything from Forbes to local broadcast news. And then the film won Leo his Oscar. Coincidence? Maybe....