Projects credited in
- Pride Matters - Somewhere Over the Rainbow | Pride in London 2018LGBT+ rights have come a long way, but for many of us life can be far from easy. 1 in 5 LGBT+ are not out to their family, a third of LGBT+ people have experienced verbal abuse and half of LGBT+ Londoners have been the victim of a hate crime. Pride Matters today as much as it ever has. Coverage: Ad of the day: Pride in London shows how far we've come with first BMB ad - The Drum
- A political party for women's equality | Sandi Toksvig TED TalkWomen's equality won't just happen -- not unless more women are put in positions of power, says Sandi Toksvig. In a disarmingly hilarious talk, Toksvig tells the story of how she helped start a new political party in Britain, the Women's Equality Party, with the express purpose of putting equality on the ballot. Now she hopes people around the world will copy her party's model and mobilize for equality. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
- Design Your Truth @ TEDAre we really who we think we are? How far is our self-perception from the truth of how we present to the world? That is the question we asked ourselves at the TED conference in 2015 in Vancouver, the theme of which was 'Truth and Dare'. Target invited us to contribute an installation to their booth that would live for the week of the conference in Vancouver. Something that would force people to think; that would stand out to a gathering of the world's smartest people. We came up with the idea of 'Dare to discover your body's truth' - an installation using innovative technologies to put a mirror up to our self-perception. Attendees would undergo a brief psychographic profiling, ranking themselves against various emotional attributes - courageousness, sensitivity, etc. Then they entered a booth, wearing sophisticated medical devices that tracked their physiological indicators while they watched an immersive piece of content that followed a life's journey. When they exited, they were served a custom visualization of their results - a beautiful, generative piece of art that explored the similarities and discrepancies in their results. They received a canvas printed and framed version on the spot, and their results were added to an aggregate visualization that evolved across the week. 800 people came through the installation across the week, over half the attendees of TED.
- PrideAM launches LGBT ad competition (MediaTel)PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience. The Pride Brand Makeover 2018, which is free to enter, comes as the world prepares for a summer of LGBT+ Pride festivals. The competition is designed to highlight the debate around diversity and inclusion in advertising. “We want you to take one of your recent campaigns aimed at a mainstream audience and re-imagine it for the Pride LGBT+ audience," said Mark Runacus, co-founder of Wax/On and president of PrideAM. "How would you have done it differently? Why? We want to celebrate exciting, brave, innovative and inclusive work." The competition is open to everyone in adland, including media, creative, PR and design, freelancers, students, and brand owners. The competition was first developed in 2017 and received entries from across the sector, with five winners selected by an independent jury of industry leaders as the best examples of LGBT+ inclusive advertising: Age UK, The Army, Lloyds Bank, Snickers, and Tommee Tippee. "As a long-standing supporter of PrideAM, we’re delighted to continue our journey with the organisation and support fresh and exciting new entries to the 2018 Pride Makeover," said James Frost, Gay Times owner and CEO. "Brands are in a wonderful position to influence great change, and it’s important that agencies and in-house teams proactively engage in LGBTQ discussion and inclusion in order to ensure wider representation in advertising.” https://mediatel.co.uk/newsline/2018/06/25/prideam-launches-lgbt-ad-competition/
Freelance Events/Marketing/PR professionalTravbeat
London, United KingdomFreelance
Delivering various projects, leading on Marketing, PR and Event with Business Development and sponsorship activations
- Marketing Strategy
- Project Management
- Media Relations
- Public Relations
- Digital Production