Whether it's persauding people to leave their car behind and to give the bus a go, or making them aware of the dangers crossing railway tracks when it comes to public transport I've covered it all. I've even created campaigns for the new trains. Selling public transport in an exciting way that does not over promise and under achieve requires a lot of insight and exoperience. During my period working as Creative Director for Translink (the Northern Ireland equivalent to British Rail ) saw them increase the numbers of people using the service and an improvement in public perception of the transport system. One of my favourite projects was for the bus service. After much research it was felt a new image was required for the CityBus service . Renamed as Metro and replacing the Red buses as Pink buses. The press and media encouraged a certain public amusement at the idea but despite this the campaign was able to not only win the public mood over it increased usage of the new service. You don't have to get drunk in Belfast to see big pink buses everywhere.