Projects
- Banking on Success-More Than Ever.When Scandinavian finacial giant Danske bought over Northern Bank Northern Irelands biggest financial network with 105 branches across the country it was important to retain customer confidence and stress the the positive benefits brough about to customers and staff. This would provce to be a massive excercise on my fronts. Retraining staff in new technologies, Improving customer experience. Rebranding overnight was the expectation turning every branch into a Danske Bank. This was to be named Migration day. Before developing my ideas I took a trip to Sweden and Denmark to help better understand and experience the brand first hand. I immersed myself in all areas of customer engagement understandin g the DNA of the brand and its methology. I felt it imortant that we develop a pre launch strand of activity educating and creating interset in the Danske brand. I also helped developed a more realistic guide to rolling out the brand collaterial across the 105 branches. I took full charge of all areas of communication from brochures to window displays . On another level I was developing new TV commercials. My concept was based on the need to explain and reassure that things were changing in a good way continuing to value the customer. The message for this had to reinforce this but also personalise it to help demonstrate the benefits of electronic banking and how it can be made more bespoke . I came to settle on MORE THAN EVER...Northern Bank this allowed us to migrate to MORETHAN EVER ...DANSKE BANK . This line could then be personalised to MORE THAN EVER ...JOHN's BANK ETC ETC. As Creative Director I had to oversee all areas of the plan and ensure everything was in place for Migration day. The launch was very sucessful and within a very short space of time Danske Bank our local bank.
- Driving Home Insurance.Insurance is something nobody really wants to pay for. So it's only natural you look around for the cheapest. My client Hughes Insurance was not the cheapest and they strongly believed in holding their ground by offering the best insurance fit for purpose. At the time they sat somewher between 4th and 5th postition on the spontenious awareness scale. So inorder to get tem higher up the recall chart we needed something memorable not relying on price and if possible explain why better insurance is worth paying for. I came up with the line You Need Hughes which tied into the song arrangement used which was a parody of the classic soul hit by Solomon Burke- 'Everybody Needs Somebody to Love'. Altering the lyrics to suit our messaging. Local comedy duo Grimes and McKee were selected to playout variouys characters. Over a 5 day period we filmed several scenarios to cover the insurance portfolio. These ads were extremely well recieved and noyt only increased business for the company it took them to number 1 in the recall charts and made them Northern Irelands top insurer. The campaign ran across all media outlets. TV , Radio, Online, Social , OPress , Print and Outdoor including transport. Proving to be very popular with the Northern Ireland public and enjoyed as entertainment.
- Getting Things Moving.Whether it's persauding people to leave their car behind and to give the bus a go, or making them aware of the dangers crossing railway tracks when it comes to public transport I've covered it all. I've even created campaigns for the new trains. Selling public transport in an exciting way that does not over promise and under achieve requires a lot of insight and exoperience. During my period working as Creative Director for Translink (the Northern Ireland equivalent to British Rail ) saw them increase the numbers of people using the service and an improvement in public perception of the transport system. One of my favourite projects was for the bus service. After much research it was felt a new image was required for the CityBus service . Renamed as Metro and replacing the Red buses as Pink buses. The press and media encouraged a certain public amusement at the idea but despite this the campaign was able to not only win the public mood over it increased usage of the new service. You don't have to get drunk in Belfast to see big pink buses everywhere.
- TRUE TO OUR WORDSThe Irish News is always great to work on I've produced many award winning campaigns since 1991 for the paper. The last major piece of work was created to help firmly ground it in it's nationalist roots as a modern Irish paper which reflects and shares the view of the New Irish, TRUE TO OUR WORDS was a simple but powerful statement a manifesto of sorts to live what they publish. The truth.
- THE NAKED TRUTHTelling the truth is always best in the long run. When first approached to come up with concepts for THE OUTLET a shopping outlet based in the middle of nowhere in between Dublin and Belfast. I of course looked for the obvious things . What was it's USP? None! Can we feature product? No! So we used the only thing we could THE NAKED TRUTH and that was Everyday you could find up to 70% off.
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Work history
Creative Director
Belfast, United KingdomFull Time
I am a presentable and passionate Creative Director with over 25 years’ experience and particular expertise in the production of high quality, award winning concepts and strategies. I am also well-practiced in directing TV shoots and photo shoots for successful marketing campaigns across various sectors and I possess a remarkable track record in the management of ‘through the line campaigns’, in addition to a comprehensive understanding of design and the capacity to identify fresh approaches to advertising.
I am well-versed in production with the ability to manage the creation of concepts via the utilisation of a comprehensive understanding of production processes within Print, Film, TV, and Radio and I am skilled in coordinating all creative output from start to final production.
I have developed and reinforced a wide-ranging collection of design skills having worked within various creative capacities and in my former role at Creative Image, I commenced employment as an Art Director where I maintained responsibility for Art Direction and Design before being appointed to the role of Creative Director.
My creative skills are augmented by my communicative capacities and my focus on leading and managing creative teams and the interpersonal skills that underpin my success in staff engagement and management are also fundamental to my ability to cultivate strong and productive working relationships with designers, artists, copywriters, sales teams and marketers to create a vision for products.
I am a creative thinker with a flair for individuality and a keen eye for imaginative design. I am versatile and focused, with strong problem solving abilities and the resourcefulness to deliver consistent results.
I am now looking for a challenging permanent role, in an organisation in which I make a valuable and significant contribution. To learn more, please feel free to connect.
http://www.terrycorr.com
Skills
- Art and Creative Direction
- Art Direction/copywriting/creative/digital/build/campaigns
- Ad Production
- Advertising Concepts
- Creative
- 9. Illustrator
- Ad Copywriting
Awards
UEFA: Overall winner for Best Fan Engagement IFA Euros (2016)
Two Golds at 2016 CIPR Awards – Best Event and Best use of Photography and Design.
UEFA KISS Marketing Award for Best Fan Engagement.PANI* GOLD: Outdoor
Won a PANI Gold Award for best TV.+ Show more