Telling the truth is always best in the long run. When first approached to come up with concepts for
THE OUTLET a shopping outlet based in the middle of nowhere in between Dublin and Belfast. I of course looked for the obvious things . What was it's USP? None! Can we feature product? No!
So we used the only thing we could THE NAKED TRUTH and that was Everyday you could find up to 70% off.
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Terry Corr Everything Creative
- Advertising