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giffgaff - D&AD

  • Georgia Weiner

Challenge To find a community within the UK and discover how 5G can benefit them. Proposition Together but better. What is better than 5g connection? Human connection. Showing the benefits of 5G and how human connection within rural Northern communities compliments it. We found the North was under funded and essentially left behind when it came to fast phone signal. Speaking to residents of small rural villages in the north of England, I found there was a feeling of missing out on opportunities connection brings. However, it was apparent that these communities were thriving when it came to real human connection, benefitting from the support provided by the close knit community. Conversely, we found that big cities in the south had access to fast signal, but lacked human connection. Everyone in England deserves Proper connection. Rural northern villages deserve fast 5g connection. Big cities in the south need to remember the importance of human connection.

Print ad located within rural northern community's.
Print ad located within large southern cities.
giffgaff event: Celebrating human connection within northern communities and the fast connection 5G now provides them. Whilst also encouraging human connection within big cities in the south by bringing people together.
T.V storyboard
Instagram filter located in the south encouraging human connection
Social media: Residents from rural northern towns would be encouraged to share story's of support provided by their close knit communities. Residents could tag giffgaff to be reposted on the main giffgaff instagram account.
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