Gift & Hamper + Drinks Focus Brochure

Brief: The aim of the Gift & Hamper and the Drinks focused Brochure to show Expertise - Position ourselves as the ‘Drink and Gifting Experts’ ​ Brochure Evaluation: Evaluation at 6 weeks, and 12 weeks post the campaign broadcast/deployment date will provide a robust base for effectiveness and learning’s Overall performance: Conversion rate; Value of Sales Conversion by audience: Conversion rate; Value of Sales Channel: Single vs. Multi-channel conversion Email specific metrics: Open/Click/Conversion Metrics Compare to 2018 Retail Display Brochure performance Discuss: Random selection from the LIVE base (across all business sectors) to identify uplift as a result of targeting