A creative tour-de-force as an Art Director, Creative Director and influencer within the Media, TV,
Film, Entertainment and Consumer sectors, I bring 10+ years of leading bold creative projects and
high-profile campaigns for globally recognised distributors.
Featured on Interior Design Masters (BBC 2) in 2021 with Alan Carr, I am also recognised for
‘Migraine: The Monster Inside Me’, TV Show (2010-2015), Festivals & Expo’s (2006 – 2009). I am the bold, exciting Art Director & Production Designer behind a range of top-draw national and
international films and TV, inc. Come Dine with Me Australia Promo, and previously held the creative
vision of WBC. I am also an active member of Women in Film & Television UK, International Society
of Female Professionals & BECTU.
Innately creative with vast experience in art directing, design and digital content production, I guide
the look, feel and stories of productions through the creative delivery of graphic packages, toolkits, art
photography and promotional assets. A passionate director, who breathes life into ideas, I create
solutions that realise on brief and vision. I think both conceptually and commercially in the
development of big, bold ideas for creative, artistically led projects, commissions, and campaigns.
Website: https://www.monmondesign.com/ Vimeo: https://vimeo.com/monmondesign
Projects
- Gift & Hamper + Drinks Focus BrochureBrief: The aim of the Gift & Hamper and the Drinks focused Brochure to show Expertise - Position ourselves as the ‘Drink and Gifting Experts’ Brochure Evaluation: Evaluation at 6 weeks, and 12 weeks post the campaign broadcast/deployment date will provide a robust base for effectiveness and learning’s Overall performance: Conversion rate; Value of Sales Conversion by audience: Conversion rate; Value of Sales Channel: Single vs. Multi-channel conversion Email specific metrics: Open/Cl
- Manoto Norouz Promo (2016,2017,2018)Norouz is the traditional Iranian new year holiday. It is the most cherished of all Iranian festivities. Norouz marks the first day of spring and the beginning of the Iranian solar calendar. It is celebrated on the day of the astronomical vernal equinox (start of spring).
- Come Dine With Me Australia Seasonal PromoManoto TV has the international license of the "Come Dine With Me" for the iranian audience. As Iranian are spread around the world, manoto producing Come Dine With Me around the global. For the first time CDWM went to Australia to produce the show with Iranians living in Australia. A simple over head shot, showing how you can deal with the pressure of preparing the perfect meal for your guests. You know how to prepare? You have everything timed? You have dressed the table? You think you ready?
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Work history
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Senior Designer/ Art DirectorWine Box Company Limited
London, United KingdomFull Time
Conceptualising differentiated and high-impact marketing and creative collateral across print and digital, serving the needs of internal marketing and external clients, I oversee the creativity, quality and work of the design team, executing campaigns and project with pin-point precision.
I hold the creative vision of WBC and client brands within my hands, blending 360° marketing with visually appealing design and engaging content that takes a concept into a viable, commercialised and unique design solution.
• Increased publications from 3 to 11 per year by restructuring creative processes; hands-on as an Art Director throughout building photoshoot sets, layouts, templates and project plans.
• Led the re-imagination of the website with monthly banner and seasonal refreshes that has increased UK sales through inbuilt UX.
• Launched new social media content, curating a visual posting plan for maketing that has increased followers and sales engagement.
• Recruiting and connecting the sharpest creative and technical minds together to reinvent digital platform design.
• Commissioning video and graphical content, overseeing project and campaign delivery and artistry from 3D and 2D artists.
• Unifying the work of Creative Directors, capturing business and creative requirements to create briefs for team activation.
• Coaching teams to create layouts, mockups, prototypes and illustrations to achieve the buy-in of directors to design reinventions.
• Analysing competitor activities to stand the brand apart through unique, tactical and immersive designed campaigns.
• Conceptualising, activating and driving the design lifecycle of digital marketing campaigns with a full-funnel approach.
• Pitching video storyboards, design explorations and social executions to clients, stakeholders and directors.
• Quality assuring all publications, catalogues, newspapers, communications, marketing assets and digital positions.
Art DirectorMARJAN TELEVISION NETWORK LTD
London, United KingdomFull Time
Creating high-level, through-the-line campaigns for the TV network; my influence has spanned from media release through to consumer goods. A creative giant, I am responsible for concept and idea generation through to leading the creative talent that achieves briefs and project outcomes.
Delivering creative campaigns in partnerships with Producers & Directors visualising style, graphics and representing the brand across multi-channel release.
Creating of innovative promo campaigns from ideas to video direction.
Crafting bold creative visuals for promo campaigns for TV shows.
Eliciting requirements to clarify briefs and secure project schedules.
Conceptualising with Producers and Directors on visual style.
Authoring scripts and copy, developing graphics and marketing collateral
Commissioning external teams to deliver content and visuals.
Pitching ideas and securing buy-in to creative strategies.
Managing projects end-to-end achieving budget and deadline.
- Influencing from graphics and marketing collateral to costumes, props, special
effects, make-up and photography, lighting and sound.
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Skills
- Advertising
- Events
- Film
- Marketing PR
- Theatre
- TV
- Visual Arts
- Print Design
- Design
- Excel
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
- Google Sketchup
- Sketchup 3D
Education
Awards
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Published work TV 2010 - 2015KIK - Kanal
Migräne das Monster In Mir
Published work: My thesis (short movie) has gained worldwide recognition and was broadcasted on several international festivals. Furthermore, the movie was bought from KIK-Kanal (KIK-channel) and it has been aired throughout 2015 and for the past 5 years in 500 hospitals in Germany, Austria and Switzerland.