Giff gaff is a brand that is all about mutual giving, however a lot of their customers and target audience is unaware of these core values. Gift-Gaff is a reward scheme that works differently than regular reward schemes. Instead of receiving discounts or offers from a network provider, giffgaff gives you the opportunity to send gifts to your contacts. These gifts come in the form of stickers and emoji’s meaning you can easily send them via text. The idea is that if someone has helped you out, needs some recognition or has just been a great friend you can send them something to say thank you via text. A campaign will also run alongside the reward scheme which aims to get people to search for stickers around towns and cities for a chance to win gift-gaff entered prizes.