Giorgio Armani - La Prima Bag launch at Annabel's in London.

During a Breakfast at Annabel's, one of the most elegant clubs in the world, La Prima took center stage for a special presentation of the Giorgio Armani Fall Winter 2019-2020 Men’s and Women’s collections. La Prima, as the name suggests, refers to Giorgio Armani's first real venture into the complex yet fascinating world of accessories. Designed in 1995, as a response for complementary but functional wardrobe additions, the elegant style takes inspiration from the Nineties original.