Projects
- Ralph Lauren - 'Very Ralph' screening at Soho Farmhouse in Oxfordshire.'Very Ralph' is the first feature-length documentary about Ralph Lauren’s life and work from award-winning director and producer Susan Lacy. The film provides unprecedented access to 50 years of archives and interviews, showcasing Ralph Lauren’s incredible evolution from a boy in the Bronx to the dreamer behind one of the most successful brands in fashion history.
- Giorgio Armani - La Prima Bag launch at Annabel's in London.During a Breakfast at Annabel's, one of the most elegant clubs in the world, La Prima took center stage for a special presentation of the Giorgio Armani Fall Winter 2019-2020 Men’s and Women’s collections. La Prima, as the name suggests, refers to Giorgio Armani's first real venture into the complex yet fascinating world of accessories. Designed in 1995, as a response for complementary but functional wardrobe additions, the elegant style takes inspiration from the Nineties original.
Work history
Marketing & CRM CoordinatorRalph Lauren
London, United KingdomFull Time
Graduate Trainee CRM EMEARalph Lauren
London, United KingdomFull Time
• Delivering best in class email communications to Ralph Lauren E-commerce customers across Europe, spanning 32 countries and 5 languages.
• Planning the seasonal email calendar and working with the rest of the email team and aligning with the website content and digital trading teams to ensure a consistent and seamless customer journey.
• Leading creative design for commercial, trend and editorial emails working with a third party agency.
• Report into the CRM Manager EMEA.
• Collaborating with the North American email team for branding campaigns and limited edition capsule collections
ensuring the RL brand speaks in one voice.
• Align cross functionally with teams such as Online Visual Merchandising, Digital Trading and Performance Marketing.
• Responsibilities include briefing the agency on creative direction and copy, sourcing imagery, selecting the most
elevated and engaging assets and providing feedback throughout the process from initial brief to final design.
• Collaborating with third party agency for testing and deploying all email versions to all countries.
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Skills
- Digital Marketing
- Copywiting
- Communication Presentation
- PR
- Brand Design
- Marketing
- Marketing PR
- Strategic Communications
- Marketing Strategy
- Advertising Copywriting
Education
Luxury Branding & Product Design (Short Course)London College of Fashion, UAL
London, United Kingdom
In-depth study focused on the luxury world, including ready-to-wear, haute couture, accessories and licensed products.
The course has been designed and is taught by Dr Pascal Portanier, PhD in Luxury Brand Management, a worldwide expert in the field.
- Trend forecasting (colours/trend books) and creative researches
- Product semiotic analysis (signs and symbols decoding)
- Packaging and luxury display strategies
- Luxury windows and fashion exhibition shows
- Production techniques, cost study and selling price
- Consumer analysis theories
- Luxury communication strategies, budgets and theories
- Advertisement analysis and decoding
- Web site analysis and evaluation
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MSc International MarketingKing's College
London, United Kingdom
Modules include: Marketing Analytics, Brand Management, Marketing Strategy and Planning.
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