Insight: Girlguiding is the UK’s largest girls-only youth organisation. Founded in 1910, Girlguiding is a charitable organisation that supports the development and well-being of young women. Feedback on their e-commerce site highlighted that it was straightforward to use but that it needed to be updated. Girlguiding needed an engaging, contemporary online shop that demonstrated their brand proposition of providing quality products from a trusted source. Collaborated with Design Director Will Krüger