Girls Can't Be Cadets

  • Rosie Caldwell

My final major project was to create an advertising campaign to try and get young girls to see past the embarrassment of the air cadet uniform, to see beyond the stigma that it's just for boys and ultimately get more girls to join the RAF Air Cadets

Campaign Logo and Variant
Advertisable Stunt
Posters - Portrait and Landscape for different formats
TV and Youtube Advert - Audio to be used for spotify adverts
Firefly Magazine for the campaign
Magazine Pages, and freebie form a social media campaign.
Girls complete the comeptition and upload to social media causing more girls to see an dhear about the cadets.
Website Add-On