Girls Who Grieve

  • Rosanna Silvestri

Girls Who Grieve is an app and social media platform for18-24-year-old women experiencing bereavement grief and loss. After researching existing grief resources, it was clear that dark colour schemes could encourage negative coping mechanisms. GWG aims to depict grief in a positive light; using soft colour schemes and playful illustrations to encourage positive coping mechanisms and to lift the taboo. My research highlighted the mental health epidemic amongst Generation Z digital mourners. However, existing grief support advertised for ‘young people’ often do not offer support for 18-24-year-olds. Girls Who Grieve aims to bridge this gap and provide a positive community digital space for 18-24-year-old females who may be seeking support either in the form of useful resources or finding like-minded individuals to build a support network to help benefit their mental health.

Girls Who Grieve is a community platform aimed at young women suffering from bereavement, grief and loss.
For my final project, Girls Who Grieve takes the form of an app. This platform makes it easier for young women to seek like-minded individuals to form a digital support network. Alongside the app, a social media platform offers a creative space for the same demographic to seek useful resources, positive affirmations and a support network.
The brand identity centers around encouraging young women suffering from a life changing experience to practice positive coping mechanisms by utilising soft colours and playful illustrations.