I have recently completed my BA (Hons) Fashion Promotion degree at Manchester Fashion Institute, including a one year placement in fashion PR at Boohoo Group plc. Alongside seeking graduate opportunities within fashion PR, I am currently continuing my final year project Girls Who Grieve. The social media platform aims to create a community and support network for young women experiencing bereavement, loss and grief.
Projects
- Girls Who GrieveGirls Who Grieve is an app and social media platform for18-24-year-old women experiencing bereavement grief and loss. After researching existing grief resources, it was clear that dark colour schemes could encourage negative coping mechanisms. GWG aims to depict grief in a positive light; using soft colour schemes and playful illustrations to encourage positive coping mechanisms and to lift the taboo. My research highlighted the mental health epidemic amongst Generation Z digital mourners. Howe
Work history
Communications Internboohoo.com
- London, United KingdomFull Time
First port of call in the showroom for influencer and press guests
• Communication skills utilised on a daily basis, over email, telephone and interpersonal
• Managed the sample returns from press back to the warehouse
• Design skills creating press releases and media alerts • Developed gifting proposals for influencers and press
including shipment and follow up
• Visual merchandising of the showroom and
management of the samples
• Facilitated daily call-ins by booking samples in and out
of the system
• Direct reporting of coverage, influencer statistics and
general market research
• Managed press image library
• Booked team travel and accommodation
• Supported daily admin tasks
• Supported the co-ordination and implementation of
PR photo shoots and events
Sales AssistantPrimark
- Manchester, United KingdomPart Time
Customer service desk; responsibilities included processing returns and exchanges, advising on tax free shopping, taking calls and processing purchases.
• General customer service roles included ordering, reserving products, and advising customers.
• Witnessing fast fashion in action; the bulk buying and bulk returning.
• Basic duties such as store recovery at the end of the day.
+ Show more
Skills
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Office Administration
- Communication
- Independent
- Organisation
- Time Management
- Creativity
- Prioritisation
- Self Starter
- Team Building
- Marketing
- Public Relations
Education
M
M
BA(Hons) Fashion PromotionManchester Fashion Institute
- Manchester, United Kingdom
• Visual Practice
Creator of digital application Girls Who Grieve, a platformed designed for 18-24-year-old women seeking a female support group of likeminded individuals. Projects on this unit are researched utilising both primary and secondary resources, to produce a portfolio alongside the final deliverable and promotional plan. Digital skills such as Adobe Photoshop, InDesign and XD have been developed during this final year of study. Event coordination and PR skills have also been utilised.
• Fashion Cultures
This dissertation unit is an independent research project, focusing on The Changing Face of PR During the Digital Age. Inspired by placement year in fast-fashion PR, secondary and primary qualitative research methods allow a unique understanding of
the field.