Give 0.7 | United Nations
A global platform for investment in international development, funded by the Bill & Melinda Gates Foundation. Working closely with the UN, we created a brand identity, which reframed the government’s foreign aid target – 0.7% of GDP – as a collective goal. The campaign itself celebrated those who gave 0.7% or more and also facilitated individual donations to a selection of NGO’s.
The idea started out as a grant application written on two sides of A4 paper, for which we were eventually awarded £100,000. Although the competition was aimed at the advertising industry, only two out of the ten grants were awarded to agencies. The rest were awarded to universities, think tanks and NGO’s.
Project Tags
Companies
United Nations
- Social Enterprise
McPartland Studio
- Advertising
