GiveCrap | 2022 D&AD New Blood Winner - Graphite Pencil | giffaff
There's 55 million old phones idly sitting at the backs of drawers in homes around the UK.
It's our mission to get people to get off their bums and donate them.
But there's a catch: we can only use OOH advertising.
And one final thing: we need to show how, as a brand, giffgaff gives back.
Our solution was something the judging panel were definitely not expecting...
Art Director: Ellis McKenzie
Copywriter: Jezebel Carr
Tutors: Andy Archer, George Shepherd & Ruth Yee
Institution/course name: Edinburgh Napier University - MSc Creative Advertising