Giving the real Western Cape a voice to celebrate its unique flavours
Jive soft drinks are a cultural icon in the Western Cape. This campaign led a full brand refresh which not only gave Jive’s consumers a voice and celebration of their culture, but also catapulted Jive to the 2nd largest soft drink in province, a mere 3% behind Coca Cola.
An overview of some of the applications for the campaign. Each food and Jive pairing was guided by our audience and the tasting professionals. We also utilised the Western Cape slang approach of combining two words to create even better words as our key tone of voice to describe the pairing experience.
We created streeteats.co.za. A way to find the best eateries that will never be listed on TripAdvisor.
We created a typeface in collaboration with one of the sign writers who hand paint information in the corner cafés you’d buy a Jive from. Our design team turned his hand-painted type into a typeface accessible to anyone working on the brand.