Projects
- Giving the real Western Cape a voice to celebrate its unique flavoursJive soft drinks are a cultural icon in the Western Cape. This campaign led a full brand refresh which not only gave Jive’s consumers a voice and celebration of their culture, but also catapulted Jive to the 2nd largest soft drink in province, a mere 3% behind Coca Cola.
Work history
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Independent Creative DirectorMike Beukes
London, United KingdomFull Time
An independent creative consultant who brings together substantial business acumen from running various businesses, and creative abilities ranging from creative strategy and concept development through to directing film.
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Executive Creative DirectorDUKE
- Cape Town, South AfricaFull Time
I joined DUKE to build a new kind of agency alongside ex-MullenLowe CEO Wayne Naidoo and Steve Miller (ex-SABMiller Global Head of Innovation). When I joined the two year old agency, there were four staff and almost no clients. Within three years we expanded to almost 80 people, which includes setting up specialist design and production divisions, installing a stellar creative department and acquiring one of the country’s top small PR firms and digital agencies. Since 2018, the agency has been consistently rated as one of South Africa’s top agencies. And even during the Covid fallout, we still managed to show a 22% business growth.
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Skills
- Advertising
- Concept
- Creative Strategy
- Copywiting
- Art Directing
- Creative Direction
- Brand Storytelling
- Film
- Digital
- Integrated Advertising