Branding and channel identity, to create an original brand identity for a food network to work across a variety of cross media concepts including online presence, tv presence and print billboards. My idea was to create a global food network television channel called Global Kitchen or GK for short which would broadcast a variety of global food recipes and programmes on the food channel. My cross media concepts campaign consisted of a brand identity logo, an on-screen DOG, a printed billboard, a poster and a branded GK Global Kitchen Van transport.