PR gifting project designed to introduce key members of the fashion press to the Glassy x10 concept - an idea where 10 bloggers style the same Glassworks piece and share it across all their social media outlets. The item in this example was a pineapple print top, allowing pineapples to be a running theme across the press gifting which featured a ‘Glassy Times’ newspaper, introducing them to the concept, along with a pair of cut out sunglasses and a pineapple, encouraging the reader to have some ‘Friday fun’ and share their own images posing with the props.
