I am a Graphic Designer with over 10 years experience working in the fashion and beauty industry. Specialising in brand development and management, with a special interest in all aspects of design for retail.
- Glassy x10 Press GiftingPR gifting project designed to introduce key members of the fashion press to the Glassy x10 concept - an idea where 10 bloggers style the same Glassworks piece and share it across all their social media outlets. The item in this example was a pineapple print top, allowing pineapples to be a running theme across the press gifting which featured a ‘Glassy Times’ newspaper, introducing them to the concept, along with a pair of cut out sunglasses and a pineapple, encouraging the reader to have some ‘Friday fun’ and share their own images posing with the props.
- Store Concept & Wallpaper DesignStore concept and wallpaper design for Ted's Grooming Room's One New Change store in the City. The store concept for this location was 'Cockney Heritage' due to it's close proximity to London's famous Bow Bells. Working with the 'Pearly Kings' of London, I Art Directed a bespoke shoot to feature floor to ceiling on the stores wallpaper. This imagery was also used across the stores promotion material at launch.
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- Art Direction
- Project Management
- Retail Design
- Web Design
- Graphic Design
- Brand Development and Management
- Creative Marketing