About me

I am a Graphic Designer with over 10 years experience working in the fashion and beauty industry. Specialising in brand development and management, with a special interest in all aspects of design for retail.

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Projects

• 20

  2017 Christmas CampaignLock-up creation and campaign design for Ted's Grooming Room Christmas 2017. Project includes print and digital promotional material, along with in-store POS.
• Glassy x10 Press GiftingPR gifting project designed to introduce key members of the fashion press to the Glassy x10 concept - an idea where 10 bloggers style the same Glassworks piece and share it across all their social media outlets. The item in this example was a pineapple print top, allowing pineapples to be a running theme across the press gifting which featured a ‘Glassy Times’ newspaper, introducing them to the concept, along with a pair of cut out sunglasses and a pineapple, encouraging the reader to have some ‘Friday fun’ and share their own images posing with the props.
• Store Launch Marketing MaterialsStore launch creative for the opening of Ted's Grooming Room's London Strand store. The concept for this stores interior was 'The History of TV Broadcasting', which carried through to graphics produced for the press invite and all launch promotional materials.
• Core Branding & PackagingCore packaging and printed materials for Ted's Grooming Room, including carrier bags, gift vouchers and boxes, and price list prints.
• 1

  Store Concept & Wallpaper DesignStore concept and wallpaper design for Ted's Grooming Room's One New Change store in the City. The store concept for this location was 'Cockney Heritage' due to it's close proximity to London's famous Bow Bells. Working with the 'Pearly Kings' of London, I Art Directed a bespoke shoot to feature floor to ceiling on the stores wallpaper. This imagery was also used across the stores promotion material at launch.
• 17

  Summer WindowSummer window design featured in all Ted's Grooming Room stores across London.

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Work history

Creative LeadBoden
Sep 2021London, United KingdomFull Time
Senior Graphic DesignerBoden
Nov 2018 - Sep 2021London, United KingdomFull Time

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Skills

• Fashion
• Art Direction
• Design
• Project Management
• Retail Design
• Web Design
• Illustrator
• Indesign
• Photoshop
• Graphic Design
• Brand Development and Management
• Creative Marketing

Education

K
K
Graphic DesignKingston University
Sep 2006 - Jul 2009Kingston upon Thames, United Kingdom
Graphic Design
U
U
Art FoundationUniversity of Gloucestershire
Sep 2005 - Jul 2006Cheltenham, United Kingdom
Art Foundation