Store concept and wallpaper design for Ted's Grooming Room's One New Change store in the City. The store concept for this location was 'Cockney Heritage' due to it's close proximity to London's famous Bow Bells. Working with the 'Pearly Kings' of London, I Art Directed a bespoke shoot to feature floor to ceiling on the stores wallpaper. This imagery was also used across the stores promotion material at launch.