I helped create global brand platform ‘Challengers Welcome’, and wrote and art directed 60″ TV spot ‘The Diver’ to help Glenfiddich communicate their status as the worlds most awarded single malt whisky. The TVC and subsequent outdoor work has been running regularly in Mexico, India, and South Africa since 2017.
The campaign is currently running globally on TV in South Africa, India, and Mexico. The films and OOH work are running for the third year running, and ‘The Challengers Club’ is now on mainstream television in South Africa–each episode taking place from inside a billboard.
