GLENMORANGIE A TALE OF TOKYO EXPERIENTIAL CAMPAIGN

Glenmorangie tasked us to create guidelines for wondrous brand experiences for media and consumers for their newest whisky ‘A Tale of Tokyo’ that could be brought to life easily at different tier levels. Taking inspiration from Akira Yamaguchi's artwork, we invite partners to transport consumers into the wonder-filled city of Tokyo that inspired Dr. Bill to create this newest edition. The experience takes guests on Dr. Bill's journey in search of the sought-after Mizunara oak at the heart of the whisky. We then realised their UK launch based on the guidelines we created.