Concept visuals from a branding pitch presented earlier this year.
The somewhat minimal brief was to create logo and brand style concept for an unnamed multi-tiered product value proposition for a global healthcare company.
My approach to the brief was to develop a branding system featuring a multi-layered graphic device that is adapted to depict each level of service.
The central core is intended to represent the client/customer/user while the outer elements are a visual representation the different levels of support and protection.
For example, the 'Basic' offering simply supports the central core by raising it up from below, the 'Intermediate' option has additional protection surrounding the core while the 'Premium' package shows the core fully enclosed and protected from all sides, offering the highest level of support.
