The Global Partnership for Eduction is an international organisation with the goal of ensuring every child gets a good education in 60 developing countries.
As part of 2015’s Global Citizen festival in New York, The Global Partnership for Education had a platform to share their message with the world that it costs just $1.18 to pay for a day’s education for a child the developing world. The education that they deserve. What’s surprising is that Developing countries can afford 88% of this.
Through a partnership between the Global Partnership for Education and with Comic Relief in London, Harvest were tasked with creating a short animation and microsite on the tightest of budgets and schedules to help share this message and encourage world leaders to pledge to make up the remaining 12% - 14¢ a day.
We leapt at the chance, its a cause we believe in and for a worldwide audience - we couldn’t wait to get started.
We created a video highlighting the fact that you can’t actually buy much for $1.18 but you can pay for a day’s education for a child in a developing country, which is priceless.
A supporting microsite was also created. Using characters from the animation we built a simple picture puzzle game. Users were given the option to select everything on screen that you could buy for about a dollar - it was intentionally bit of a trick question as the child’s education was a red herring!
We achieved great results along with client satisfaction as we quickly created the assets that they needed to share their story.
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Harvest Digital
- Marketing & PR