Globe-Trotter / E-Commerce redesign
The new rebrand for Globe-Trotter grasped an opportunity to transcend an outdated concept of luxury and jump towards an accessory to adventure. Ragged Edge’s branding team set the tone for what the DORK team and I would translate into the digital world. Understanding that modern luxury is about meaning, not money.
We translated the rebranding exercise and created visuals that considered all devices while focusing on making an experience as rich as functional.