Glorious Glow is a 2016 campaign promoting a beauty event. The idea was to create a humble yet powerful set of images, using the strobing makeup trend to represent inner beauty and self-confidence.
These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination.
Client: Arena Plaza
Creative Director: Ann Moyse
Art Director: Thibaud Ramade
Photographer: Istvan Labady