L'Oréal Paris USA
Art Direction, Design
We were tasked with making 2015 Golden Globes L'Oréal's Super Bowl – the biggest night of the year where we owned the red carpet conversation. We created a fully shoppable social command center that tracked trends as they came down the red carpet and transformed them into looks you could get at home.
Creating over 200 pieces of content, this multi-channel effort captured 92% share of voice among competitors and garnered major buzz within the industry.