Brand identity and packaging for Golden Scent, the leading scents and beauty online store in Saudi Arabia and the Middle East. At the core of the visual identity is a dynamic typographic system inspired by the word “scent” as well as the concept of delivery that is central to the brand’s business model. A wide colour and material palette allows for different unboxing experiences – paired back and elegant, luxurious and sophisticated, bright and playful – adapting to different occasions and audiences.