Golden Scent

  • Susanna Foppoli

Brand identity and packaging for Golden Scent, the leading scents and beauty online store in Saudi Arabia and the Middle East. At the core of the visual identity is a dynamic typographic system inspired by the word “scent” as well as the concept of delivery that is central to the brand’s business model. A wide colour and material palette allows for different unboxing experiences – paired back and elegant, luxurious and sophisticated, bright and playful – adapting to different occasions and audiences.