Good Hero

  • Tom Muller

Visual identity for entertainment company Good Hero, a new production entity founded by producer Laurent Zeitoun (The Death of Stalin, The Intouchables) with the mission of creating, fostering and distribiting IP aimed at ‘children between 7–77 years old’: Good Heroes experiencing a good story in a good world. The identity is inspired by wooden block puzzles and toys which have inspired millions of children of all ages — built on a playful mark that references creative growth, play, variety & modularity — bringing the ethos of the company to life in a warm and approachable way. Like the wooden block puzzles, the graphic identity can be rebuilt and adapted into endless permutations giving Good Hero endless flexibility to tell stories for all ages.